2018 is almost upon us, and with a new year, comes new trends in the world of social media marketing. It may still be a few months away, but it pays to get on-board with these trends as early as possible, and prepare your marketing plan, so you can benefit from being ahead of the curve.
So what trends can you look forward to in 2018?
The idea of augmented reality has been around for a few years now, and we’ve seen a few forays into this world, like Dulux and Ikea smartphone apps that let you virtually place paint on your walls, or a chest of drawers in your bedroom, but in 2018, augmented reality is about to kick off!
In Apple’s recent iPhone 8 and iPhone X models, both devices incorporate a new chip designed to enhance augmented reality, and there are talks of Snapchat and Instagram introducing AR features in the near future, which could be helpful for social media marketers looking to get their products or services even closer to their customers.
It’s been a tricky few years for social media platforms in terms of making some controversial decisions when it came to the 2016 presidential election and after Facebook recently invested in new AI and human forms of monitoring for their adverts, it is likely that websites such as Facebook and Twitter will be stepping up their codes of conduct and governance policies to protect them from criticism in the future.
2017 was the year of the voice assistant, with Amazon’s Alexa, Apple’s Siri and Microsoft’s Cortana all spending more time chatting away with people in their own homes.
The times are always changing, and companies are slowly moving away from focusing purely on social media platforms when it comes to communicating with their customers and chat bots, voice assistants and other forms of artificial intelligence are the way to go. Offering personalised shopping and suggestions on services like Messenger, WhatsApp and Kik will see a huge boost of the coming months.
Ephemeral content is content that only lasts a maximum of 24 hours before disappearing forever. The likes of Snapchat have perfected this type of content, allowing users to post more authentic, realistic portrayals of their lives, and the lack of permanence reduces the chances of backlash or criticism if the content isn’t exactly what people expect.
This more realistic type of content is expected to rise in popularity in the coming years, and although social media marketers might be scared by how temporary the content is, your followers will thank you for being as authentic as possible.
What many thought of as a gimmick, is actually here to stay, and it is worthwhile in considering including Live Streamed content into your annual social media strategy to engage with more people in this unique and fast flowing way.
While hangouts were once attempted by the likes of Google+, they didn’t really take off until now. Services like Houseparty, a video hangout platform is now used by over one million people every day, and it looks like Facebook may be creating something similar to tap into this market.