How Will Twitter’s New 280 Character Limit Affect Your Twitter Campaign?
For millennials and digital marketers everywhere, Twitter’s 140-character limit is just ingrained in everything you do. From tweeting about your new sale, to sharing a guest blogger’s new blog post with your followers, paring down your content to as few character’s as possible is just what you do.
However, after a recent testing period, Twitter has now bitten the bullet and introduced its double character-limit of 280 characters to all users. In a statement from Twitter itself, “Historically, 9% of Tweets in English hit the character limit. This reflects the challenge of fitting a thought into a Tweet, often resulting in lots of time spent editing and even at times abandoning Tweets before sending. With the expanded character count, this problem was massively reduced –that number dropped to only 1% of Tweets running up against the limit.”
However, some say that this 9% wasn’t really a big deal for many people, and for most, the reduced character limit helped them to remove unnecessary words in Tweets, distilling the resulting Tweet to just the most important and impactful information.
It’s not all doom and gloom though, others are overjoyed at the expanded limit, and amongst those are digital and media marketers everywhere! Here are a few tips on how to make the new 280-character limit work for you and boost your marketing campaigns on Twitter:
Whether you are embracing the new character-limit or not, we can all agree that double the characters, means double the emoji’s! Using emoji’s is a great way to pique your potential customers’ interests, to get your Tweet noticed, and to bring a bit of fun to your message.
Hashtags are any digital marketers bread and butter, and with an increased character limit, you can now include your whole message AND a few extra hashtags to really boost your chances of appealing to the correct people. Hashtags are one of the most useful and effective ways to show off your content to those who might be interested in it on Twitter, so embrace the change and try a few extra hashtags to see what happens.
This may sound obvious, but with 280-characters to play with, you can now include all of the information that you want to convey to your customers and potential customers in just one Tweet. No more using ‘1/2’ and ‘2/2’ to show that your message is split up into sections, or even having to post an image of text to get your point across, now you can show the whole message to your followers in one fell swoop.
Another great thing about the new character limit is that you can now include more than one link within a single tweet. Whether that’s links to your Facebook, website and Instagram, or including information about more than one product, we’re sure there are lots of creative ways to use links within your Tweets now.
Twitter never really lent itself to making lists before, but now thanks to those extra 140 characters, you can show your content in a new way. By adding lists of things to do, products to buy or even instructions for customers on how to avail of a coupon code or offer to your tweets mean more engagement, and more fun!