Running a business isn’t all fun and games, it comes with its highs and lows. One of these lows usually falls with cyber solutions. It’s no secret that outsourcing your IT needs will increase your profitability and business growth. It’ll free up your time and take some of the responsibility off your shoulders. However, a technology partner is only useful if they are fully capable of meeting all your needs and are compatible with your company. If these two things aren’t met, there’s a good chance that you will end up spending more of your precious time, and ultimately double up your workload. So, with all that being said, how do we know that Avalon Hosting services will be the one for you?
What does Avalon Hosting Services do?Avalon Hosting Services will provide you with all your cyber solutions, without racking up a costly bill. With a dedicated team of experts that will literally help you with anything from SEO, Joomla, WordPress, Shopify, graphic design, mobile apps…the list goes on. The company is constantly growing, meaning they can offer you a fast, reliable service, no matter where you are and what you do.
Does it matter what type of business I have? Not at all, Avalon Hosting Services has about 980 very happy clients, and not one of those had the same kind of business needs. When you’re picking your technology partner, you need to consider how much experience and expertise do they have? Will, they actually know what they are doing, or are they just making empty promises to grab you? We absolutely recommend that you look at tech partners reviews just to see how reliable and, just quite simply, professional they will be. Avalon has great reviews, with clients from multiple different businesses offering their gratitude for the help they have given them. That’s one box ticked off the “finding your technical partner” checklist.
What are your business needs? Obviously, knowing what exactly you need help with, will help tremendously and further down the line. Do you need help with your web hosting? Or is it SEO that you need help with? Or do you have an android or IOS app that you need guidance for? If you have, even a brief, idea of what it is you need, your technology partner will hopefully be able to help you. If they can’t, keep on looking.
What does Avalon Hosting Services offer?As luck would have it, Avalon Hosting Services offers a diverse offering, suitable for all businesses and their needs. The majority (if not all) business have some kind of website, but don’t always consider the technical side to having one. Their experience and skills give you the absolute best options, and they will always direct you in the most helpful manner.
Things to consider when choosing a technology partnerWe’ve already raved on about Avalon Hosting Services, but you might not be sold just yet. Here are just some of the things you need to consider when you’re picking your technology partner:
Do they have expertise? We touched on this earlier, but it’s an important one (so excuse us for repeating). Obviously, start-ups are always popping up, and they shouldn’t be discredited immediately but the experience is always an important quality to have. Look at their resume, ask them questions, make sure they know what they’re doing.
How responsive are they? Experience and skills are important, but so are their communication skills. We don’t consider setting up an autoresponder as good communication, we mean actually letting you (the client) know their plans, how they intend to fix your problems and help you. No communication is just a big issue from the beginning, which leads to a disaster further down the line. If you’re struggling to communicate with them initially, they’re not the service for you.
What are their costs like? Do they offer deals? A budget is important for every business, you need to know that what you’re spending your money on is actually a reasonable price, and worth it. Calculate the money you’ll save from saving working hours, improving security, securing uptime etc.
Do you agree with their business? After all, they will be a partner of some kind, you need to make sure that you can work well with them.
Why choose Avalon Hosting Services?
Amazing prices – The payment options with Avalon are just the best. They even release various offers, where you can actually save money by selecting various plans. Click here to see these incredible offers.
They have tonnes of experience – They’ve worked with so many different businesses that absolutely nothing will phase them. They will know what’s best for you and point you in the right direction.
Free advice and support – At absolutely no cost to yourselves, Avalon will always be there to give you the best advice and support you could need for your business. Even if it’s just a simple question, or you want an opinion.
Their services – They will easily set you up a domain, give you as many email addresses as you want, they’ll install it super quick, so you won’t have any downtime. What more could you need? Their servers also cover every major software, again proving that they cater to every business and their needs.
They care about you – Things can go wrong, and when disasters do happen, all your data is backed up by Avalon Hosting Services. If anything did go wrong, you wouldn’t lose any of your important work, documents or website would not be affected. So, to get started with Avalon Hosting Services as your technology partner, take a trip to their website. It could completely transform your business.
There were over 5.5 million businesses in the U.K in 2016 and around 28 million in the US alone, and over 99% of these were small or medium sized. It is essential for businesses to have an online presence. Strong competition means all small business owners need to be on top of their game when it comes to Digital Marketing Strategy. Without a marketing team or a wealth of time, an arsenal of effective and time-saving tools are essential for getting your business noticed online. This short yet essential list of 10 of the Best Digital Marketing Tools is the perfect aid for any small business owner.
Google Webmaster (Search Console)
This software provides you with valuable information about how well your website is performing, how google crawls your site and errors or opportunities within your SEO. You can link your webmaster account with your analytics and AdWords account to see how well your paid and organic search terms are ranking, and what search terms you are ranking for.
Analytics are essential for any online business, whether you are big or small. Many of the tools on this list provide detailed insights into your online presence whether on your website or through your social feeds. It is crucial to understand your audience, and what is, or isn’t, driving traffic to your website. Google Analytics is a free and comprehensive tool making it perfect for any small business owner. Google has even produced an online course for Analytics users who want to get more out of their software. The software provides you with information from general statistics about your website to full comprehensive reports on user behaviour.
Analytics reports on which draws people to your site and what is keeping your visitors interested. You can also discover where visitors are leaving your site with the exit pages report. This allows you to re-tool pages which lead people to leave your site. Similarly, Google Analytics offers Bounce Rate breakdown, showing you the proportion of visitors who are navigating away from your site before clicking through to a second or third page. It is important to know how many pages people are visiting when they come to your site. If they aren’t looking at more than two pages which lead to conversions then a re-design may be on the cards. Furthermore, this report offers information about the operating systems your visitors are using, as well as whether or not they’re using a desktop or mobile devices. The information provided can help you correct issues with incompatible web features; analysing these features can help you change your website and optimise it for conversions.
Similarly to Analytics, Google Trends is also free and easy to use. Google Trends is a tool for navigating around trending stories and can be used to better understand your audience. Google is suggestive of public opinion and searching for your keywords will show search trends over time. You can see if products have been popular or if they are in decline, and the news headlines feature allows you to monitor popularity in correlation with news stories at that time. It is also useful for generating content ideas people are interested in, as it helps you understand hot topics people are searching for and talking about.
Google Keyword Planner
This software provides all the information a small business needs in order to make knowledgeable decisions when it comes to keywords. For example, by entering a competitors website you can get their complete keyword strategy. Not all the features of Keyword Planner are suitable unless you’re creating paid ads, but you can still get lots of value from it for your SEO strategy, such as finding low-competition, high-volume keywords to use in your campaigns.
Facebook and Facebook Audience Insights
Social media is a vital medium for any small business owner, as it can help strengthen your relationship with customers. Facebook is especially effective for keeping these connections blooming as it facilitates emotional connections on a large scale. Posting photos of your products and services give people a behind-the-scenes sneak peek into your processes, adding a human element to your business which your customers can connect with.
You can use Facebook to interact with customers from your smartphone. This can be vital as responding to a customers post in a timely manner can strengthen rapport.
If you’re a small business owner, you probably already know that there isn’t always time to constantly man social media pages. Growing and maintaining effective social media accounts is a full-time job. Facebook has introduced a feature which allows you to schedule posts even years into the future, increasing coverage on your page whilst saving precious time. Facebook also allows you to advertise ‘offers’.
Facebook Audience Insights gives businesses an insight into their audiences’ habits, where they are from, and the lifestyle they live. Having more information about your audience can help target your marketing efforts towards your niche, rather than spending on an audience that doesn’t care about your product.
LinkedIn is another fantastic social network that, when used correctly, can be very useful for a small business’ digital marketing strategy. LinkedIn allows you to acquire new customers through online recommendations. Word of mouth still stands as the most powerful form of marketing, and asking satisfied customers to write a recommendation is your opportunity to do this online. Sharing your blog content on LinkedIn can also help convince potential customers of your expertise.
LinkedIn differs from other social networks however as it allows you to build your industry network. You can search for associations and networks to partake in, as well as social events in your industry to help your real-life networking.
Twitter and Followerwonk
As a small business owner, you may find it hard to use Twitter effectively. The competition is fierce and even the most successful companies struggle to get their content seen on their followers’ feeds. The reason most people aren’t engaging with your tweets is simply because they don’t see it. Since Twitter changed their algorithm, the site will show your tweets if your followers are constantly interacting with your content. The way to do this is to communicate with people individually. Another thing small businesses often do wrong is only tweeting about content once. Whilst posting hourly about your latest blog post is a little OTT, sharing a tweet a few times throughout the week or month increases your chances of being seen.
FollowerWonk is software created by SEO champions MOZ which can aid your Twitter presence. As well as helping grow follower count, it can find relevant users to follow, as well as analyse the demographics of both yours and your competitors followers.
Manning your social media accounts is hard work. Hoot Suite allows you to keep on top of this task. This software allows you to manage multiple accounts from across different platforms. This software offers a useful monitoring service that shows your mentions, replies and direct messages on one dashboard. Conveniently, you can also schedule updates. Hoot Suite’s reports are formatted in a way that you can present to clients without much additional work.
This software has 12 trillion indexed links and crawls over 6 billion web pages every single day. Ahrefs is an important SEO apparatus that provides you with an array of backlink tools. It is important for small business to build high authority backlinks as this is a key ranking factor. Ahrefs can analyse your own site to make sure your links are legitimate and aids you to disavow or remove link spam. You can read more about link spam here. It can also analyse your competitor’s websites to see where their backlinks are coming from, which is a good starting point when creating your own link building campaign.
Email marketing can be a long and laborious process however Mail Chip allows users to simply copy and paste lists of emails from Excel. There are plenty of design template options making it easy to customise, and you can include your own company colours, logo and images. For beginners, they offer online training to get you started and once you have set up one campaign you can replicate your design in the future. An email on MailChimp can also be triggered by a specific date, event or activity – exciting! Once an email has been sent, this software offers tracked details and stats straight away, which you can even access on-the-go through an iPhone app.
Buzz Sumo recognises that content is king. Buzz Sumo is a powerful tool that provides customer insights, influence information and competitor analysis based on your content. It is important to know what people are talking about and this software gathers information on what topics are gaining the most attention, as well as who is getting the most attention. Knowing what your competitors are up to and seeing what does and doesn’t work for them can save you time and money in trialing your own efforts.
This list barely skims the surface of available software which can help with your digital marketing needs. Each of the software packages in our list has one thing in common: They save you time and money, whilst providing insights into how your efforts are affecting your business. Using even just a few of these tools will drastically improve your digital marketing performance.