Digital marketing and apps go hand in hand, and thanks to a carefully curated selection of smartphone applications digital marketers can save time and money using just their phones to organise all of their digital marketing needs. In terms of digital marketing requirements and campaigns management there is a huge list of Saas Applications and softwares like MOZ, Ahrefs, SEMRush etc but some of these apps will be more applicable to you than others, here are our favourite 10 apps for digital marketers:
Allowing you to schedule content, publish content and keep an eye on a number of your social media accounts, Hootsuite is most digital marketers go-to app when it comes to organising their social media campaigns. Whether you’re on your laptop at home, or using your smartphone on the commute to the office, Hootsuite makes it easy to seamlessly share and edit content across your social networks.
Similar to Hootsuite, Buffer is another staple app for digital marketers in all fields, and depending on your needs and what features you use most often, you may find it handy to use a combination of both Hootsuite and Buffer to achieve the best results.
For use in conjunction with Buffer, Daily comes from the same developers and acts as a sort of Tinder for shareable content. Simply swipe to instantly schedule and share great content with your followers, or swipe to skip content that doesn’t suit.
The perfect tool to collate all of your work and manage your projects with team members, Asana combines to-do lists, team conversations, private chats about projects and tasks, and acts as a place you can send and receive files and photos.
Digital marketing is all about keeping an eye on what people are saying about your business and brand, and Mention is one of the best social listening tools around. Following everything from social media posts and blog posts to searches and all mentions of your selected keywords, there are so many uses for this app.
IFTTT, or If This Then That is an app that allows you to set in motion a series of reactions to certain events. For example, you can set up an IFTTT ‘recipe’ that automatically retweets any tweets that contain certain words, or a recipe that sends you an email each morning with the latest trending keywords. With thousands of combinations and hundreds of social services connected, this app can do everything.
Hands down the easiest way for digital marketers to create and share custom images for everything from social media to blog posts, Canva is a beautifully easy tool that allows you to add text to images, overlay filters and even use stock or paid images included on the app to create stunning and shareable images quickly.
If you already use MailChimp for your email marketing campaigns or you are thinking about using it for your future campaigns then using the MailChimp app is a no-brainer. An easy way to construct, create, edit and keep track of your email campaigns on the go, this app is invaluable.
Perfect if you need to collaborate with others on projects, Trello organises all of your tasks, and activities into individual boards so you can focus on what really matters. No software required, you can keep up to date on the go and see who is at what stage of a project at a glance.
Used by everyone from Airbnb and Facebook to Ticketmaster and Harvard University, Slack allows you to communicate with your whole team easily. Organisation is easy with Slack and you can categorise events, conversations and projects using tags so that can be accessed at any time.
Your Questions About Digital Marketing Answered
In today’s hyper-connected world, it is now easier than ever to connect with, contact and communicates with your customers and potential customers online, and that is why having a digital marketing plan is as important as ever. A sort of umbrella term for all of your online marketing protocols, digital marketing includes everything from SEO and Pay Per Click adverts on Google to advertising on Facebook or Twitter and email marketing campaigns.
Digital marketing is a very broad category of marketing, and there are lots of little details that fall under digital marketing that you may never think of, like having the best hosting services possible (to avoid spam or online scams) and even SMS or MMS messages which don’t even involve the internet! There are hundreds of questions that even the most advanced digital marketers don’t know the answer to, but to get you started here are a few of the most common conundrums to help you out:
Does my business really need digital marketing?
The short answer is: yes! Digital marketing is perhaps the most important tool you have when it comes to attracting new customers or users to your website or business, and no matter what type of business you have, digital marketing will be an invaluable asset. The beauty of having a digital marketing strategy is that you can see the results of your efforts in real time as they happen, so you can quickly and easily see what works, in what way it works, and how well your tactics are working too.
Is digital marketing expensive?
There are loads of free and easy ways to implement digital marketing for your business, and you really can achieve some great results without even spending a penny, but once you have exhausted the cost-free ways of marketing online, it may be worth stepping up your digital marketing plan by paying to get even better results.
As long as you have your website hosted through a reputable web hosting company then you can employ some inbound marketing techniques like SEO with only a little bit of research and no cost at all. However, if you are looking to employ outbound techniques such as online pay-per click advertising or buying email lists, then you will have to pay for your results.
Is there a difference between digital marketing and inbound marketing?
You may have heard both the terms ‘digital marketing’ and ‘inbound marketing’ quite a lot, they may even have been used interchangeably in conversation, but is there a difference between the two terms? Whilst both ‘inbound marketing’ and ‘digital marketing’ are extremely similar, there are a few small differences between the two.
In the world of digital marketing, there are both inbound and outbound methods or tactics which can be used, and while the term ‘digital marketing’ as a whole doesn’t differentiate between the push and pull of these tactics, ‘inbound marketing’ is a much more specific term which relates to marketing techniques that actually attract target customers to a website rather than just aiming your efforts at everyone (whether they are interested in your product or service or not).
To put it simply, inbound marketing is digital marketing, but digital marketing isn’t necessarily inbound marketing.
What type of digital marketing content can I create apart from a blog post?
Everyone knows that SEO rich blog posts and websites are the first and most important type of content every digital marketer should be creating for their business, but there are also lots of other great types of content you can create to pique potential customer’s interests.
Infographics, blog posts, and short videos are all easy, shareable nuggets of content that are quick to create and a great way to spread the word about the sector your business is in, or the brand you have created if you have just started using digital marketing effectively; however, e-books and webinars are another form of content you should be thinking about as they allow a lot of room for lead generation, interactivity and are extremely high in value.
So, whether you’re an old hand at digital marketing, or just new to the party, you can take a few hints and tips from this article to help inspire your next big digital marketing campaign and push your business to the next level.