Digital marketing and apps go hand in hand, and thanks to a carefully curated selection of smartphone applications digital marketers can save time and money using just their phones to organise all of their digital marketing needs. In terms of digital marketing requirements and campaigns management there is a huge list of Saas Applications and softwares like MOZ, Ahrefs, SEMRush etc but some of these apps will be more applicable to you than others, here are our favourite 10 apps for digital marketers:
Allowing you to schedule content, publish content and keep an eye on a number of your social media accounts, Hootsuite is most digital marketers go-to app when it comes to organising their social media campaigns. Whether you’re on your laptop at home, or using your smartphone on the commute to the office, Hootsuite makes it easy to seamlessly share and edit content across your social networks.
Similar to Hootsuite, Buffer is another staple app for digital marketers in all fields, and depending on your needs and what features you use most often, you may find it handy to use a combination of both Hootsuite and Buffer to achieve the best results.
For use in conjunction with Buffer, Daily comes from the same developers and acts as a sort of Tinder for shareable content. Simply swipe to instantly schedule and share great content with your followers, or swipe to skip content that doesn’t suit.
The perfect tool to collate all of your work and manage your projects with team members, Asana combines to-do lists, team conversations, private chats about projects and tasks, and acts as a place you can send and receive files and photos.
Digital marketing is all about keeping an eye on what people are saying about your business and brand, and Mention is one of the best social listening tools around. Following everything from social media posts and blog posts to searches and all mentions of your selected keywords, there are so many uses for this app.
IFTTT, or If This Then That is an app that allows you to set in motion a series of reactions to certain events. For example, you can set up an IFTTT ‘recipe’ that automatically retweets any tweets that contain certain words, or a recipe that sends you an email each morning with the latest trending keywords. With thousands of combinations and hundreds of social services connected, this app can do everything.
Hands down the easiest way for digital marketers to create and share custom images for everything from social media to blog posts, Canva is a beautifully easy tool that allows you to add text to images, overlay filters and even use stock or paid images included on the app to create stunning and shareable images quickly.
If you already use MailChimp for your email marketing campaigns or you are thinking about using it for your future campaigns then using the MailChimp app is a no-brainer. An easy way to construct, create, edit and keep track of your email campaigns on the go, this app is invaluable.
Perfect if you need to collaborate with others on projects, Trello organises all of your tasks, and activities into individual boards so you can focus on what really matters. No software required, you can keep up to date on the go and see who is at what stage of a project at a glance.
Used by everyone from Airbnb and Facebook to Ticketmaster and Harvard University, Slack allows you to communicate with your whole team easily. Organisation is easy with Slack and you can categorise events, conversations and projects using tags so that can be accessed at any time.